TGR has produced national television commercials for brands such as Apple, Nissan, Jeep, Under Armour, Energizer and The North Face. TGR created a line of clothing rooted in youth culture and lifestyle of the extreme-sports athlete. In addition to featuring TGR's athletes and films, the website offers advertising and editorial content, as well as extreme sports videos, stories, and photos contributed by community members. TGR markets to millions of people each year through its online platform,.
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In April 2013, TGR became the official launch partner for the GSS C520, a camera platform which co-founder Todd Jones described as, "the most advanced portable gyro stabilized system in the world." TGR produced a reel using footage the company shot while first using the GSS C520, which was recognized as a "Vimeo Staff Pick." Online Community TGR released Higher in September 2014, which was filmed on location in Alaska, Wyoming, California, Massachusetts, and Nepal.
His environmental advocacy work with Protect Our Winters won him recognition as one of President Barack Obama's 2013 'Champions of Change'. His 2012 sequel Further took him to the planet's most remote mountain ranges and earned him a nod as a 2013 National Geographic 'Adventurer of the Year'. Jeremy Jones revolutionized backcountry snowboarding with Deeper, his 2010 ode to splitboarding and human-powered adventure. These three films showcase Jeremy Jones, who is a 10-time Snowboarder magazine "Big Mountain Rider of the Year" and the younger brother of TGR co-founders Steve and Todd Jones. TGR is largely known for its Deeper, Further, Higher film trilogy, which continues TGR's focus on high-injury-risk extreme alpine sports. TGR has produced 40 award-winning action sports films rooted in skiing, snowboarding and surfing, and numerous original television broadcast series. Cusson, Andy Irons, John John Florence, Sage Cattabriga-Alosa, Ian McIntosh, Travis Rice, Angel Collinson, Sammy Carlson, Ian Walsh, Jamie O'Brien, Wiley Miller, Xavier De Le Rue, Tom Burt, Chris Benchetler, Scotty Lago, Bryan Iguchi, Terje Haakonsen and Daron Rahlves. TGR productions have included athletes such as Kai Jones, Kent Kreitler, Doug Coombs, Jeremy Jones, Tommy Moe, Rick Armstrong, Micah Black, Seth Morrison, Johan Olofsson, Jeremy Nobis, Tanner Hall, C.R. Accordingly, these video works do not provide a complete chronology of the innumerable hours of practice and extensive training and skills development (and injuries accumulated during the process) that the athletes motivated themselves to undergo in order to attain the depicted level of proficiency. TGR films and advertisements employ high-resolution recording and modern editing techniques in order to concisely showcase perfected moves by athletes. TGR works closely with various athletes to create films, advertisements, products, and events that promote outdoor sports typically involving dramatic combinations of high elevations and speed, and requiring the highest athletic strength, skill, and judgment to avoid (or reduce the risk of) serious injury. The group launched the company to create products that came from the perspective of athletes, showcased youth culture, and fostered the growth of high-risk action sports.
The company was founded in 1996 by brothers Steve and Todd Jones, as well as friends Dirk Collins, Rick Armstrong, and Corey Gavitt. Teton Gravity Research (TGR) is an extreme sports media company based in Jackson Hole, Wyoming. Advertisements, product promotionals, online media, consumer products, action sports films, live eventsĪdvertising, marketing, brand placement, cinematography, production of commercial television, film, and custom digital content
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